Thursday, September 23, 2010

Getting a grip on Groupon

It would seem the latest craze to hit the social networking scene is Groupon, a perfect marriage between marketing for local businesses and the Internet. Frankly, I am amazed at some of the bargains that are trotted out daily in e-mail blasts to my account. Some are hard to resist: a $200 night's stay for $89 at a nice local hotel, half price meals at local eateries, half off tickets for Mississippi riverboat cruises, and a manicure-pedicure combination at a spa for just $35. Not that I'm in the market for a manicure-pedicure, mind you, but at that rate it's hard to resist. I'm not too sure that I would relish being in a retail business and offering these group discounts on a one-time only basis via Groupon. True, it would probably bring in more traffic, but in the end, how many of these bargain hunters will return to pay full value on a later trip? It seems to me that no matter how good the pedicure is, I would never consider it unless it was at a bargain basement price. For those ladies who wear sandals or attractive evening shoes, it might be a more common practice, but as for me, my dogs are usually penned up in Reebok walking shoes or on formal occasions encased in black patent leather shoes. It makes little sense for me to preen or primp in that department. Besides, what would I paint on my toenails?

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