Napoléon, you have met your squeeze

Jourdan Binder holds a bottle of Mandarine Napoléon with Mark DeKuyper of Royal Dutch Distilleries

In just a few short weeks (in September) the DeKuyper family's Royal Dutch Distilleries will officially relaunch the fabled Mandarine Napoléon, a product of Belgium that was long regarded as one of the most iconic spirits distilled in Europe. Over the course of the last several months Jourdan Binder, the managing partner of Workshop, a public relations firm with a very good reputation for helping promote and brand companies, has worked diligently to relaunch this cognac-based spirit that encompasses the flavor of mandarins and clementimes (or, as we in New Orleans refer to them, satsumas). The DeKuper family recently acquired the label and U. S. company president of Royal Dutch Distilleries, Marc (R.B.) DeKuyper chose Workshop to take the lead with relaunching this smooth liqueur that can be mixed with soda or as a base for more inventive bar recipes. One of the important aspects for the relaunching is that the upside down fleur-de-lis used by Napoleon, for whom the spirit was named, and the black tri-cornered hat adorned by the French emperor is prominently displayed on the label. Mandarins are indicative of Corsica, the birthplace of Napoleon, another connection to the historical figure. The original formulation goes back over 100 years to 1892, but the DeKuyper family hopes it will become a favorite for spirit lovers the world over.